Social Media Marketing & Branding · Lucknow

I build brands
people actually
stop scrolling for.

Full-stack Instagram, done properly — brand identity, grid design, reels, captions, organic growth, and the enquiry funnel underneath it all. Seven brands built from an empty profile up.

See the work ↓ DM on Instagram

Khushi standing in a cream linen dress outside a cafe in Lucknow

7brands built

75.1Kbest-performing reel

53.4Kmonthly views

Real Estate
Dental
Luxury Jewellery
Events
Women’s Community
Marketing
Education

Selected Work

Seven brands, built from zero

Each of these started as an empty profile. Identity, grid system, content pillars, reels, captions, posting rhythm and the DM funnel — all built and run in-house.

Real Estate

Mind Align Estates

@mindalignestates · Property Rental Expert, Lucknow

Built to help Lucknow property owners rent faster by connecting landlords with verified tenants. I designed a presenter-led Hindi/Hinglish reel format with bold yellow-on-black caption overlays, then layered in property walkthrough listings with rent shown on-frame. It became the best-performing page in the portfolio.

27 posts 838 followers 857 profile views /30d Top reels 75.1K · 62.5K · 51.1K

this one hit 75.1K 👀

Instagram post grid screenshot of @ashaoraldentalclinic

Healthcare / Dental

Asha Dental Clinic

@ashaoraldentalclinic · Indira Nagar, Lucknow

Smile makeovers, implants and RCT for a hyper-local clinic. I built a clinical-premium grid on soft cream and beige templates with a gold tooth mark, and alternated educational carousels — enamel care, sensitivity, root canal, oral cancer screening — with doctor-led credibility reels. One reel reached 34.3K in a niche most people call unscalable.

15 posts 70 followers 2.2K views /30d Top reel 34.3K Doctor reel 3,230

Luxury Jewellery

Aurum Archive

@the.aurumarchive · Luxury visuals for jewellery brands

A 4K-photography look and cinematic reels for premium pieces. High-end product-on-fabric styling — red velvet, navy silk, cream satin — cut with editorial model shots and serif wordmark interstitials that give the grid its rhythm. The newest brand in the portfolio and the strongest pure visual craft.

21 posts 14 followers Top posts 198 · 162 · 154 views

Events / Experiences

Amaze Brand Solutions

@amazebrandsolutions · Event management & luxury experiences

Weddings, concerts and brand events from a Lucknow house with 20+ years behind it. The grid had to carry big-stage energy, so I structured it around marquee moments — the Audi Q8 launch, Mini Cooper, Fruit Horizon 2026, celebrity concert nights — and organised highlights by client brand so a prospect can see the exact category they’re hiring for.

108 posts 216 followers 254 views /30d

Women’s Community

S.H.E Circle

@s.h.e.circle · restart. rediscover. rise.

A community for women finding themselves again — healing, confidence, growth and real conversations. I built a soft floral botanical template system in cream, sage and warm gold, then alternated affirmation typography posts with personal-voice founder reels so the page feels like a person, not a brand. Everything funnels into a WhatsApp community.

27 posts 39 followers 236 views /30d Top posts 400 · 374 · 237

Marketing Agency

Mind Align Marketing

@mindalignmarketing · Meta Ads & business growth system

The largest audience in the portfolio. I ran a founder-led talking-head format with punchy green caption hooks — “This is why most ads die after 7 days”, “This simple change dropped CPL by 38%” — and organised the profile into Results, Hacks, Me and Work highlights so a cold visitor can self-qualify in under thirty seconds.

58 posts 1,252 followers 53.4K views /30d Reels 992 · 927 · 925 · 863 · 859

Education

Mind Align University

@mindalignuniversity · Learn the real skill: making money online

An education page teaching online income skills as a step-by-step system. This one is a volume play — high-frequency aspirational short-form built from cinematic car and skyline clips with overlay text, shipped at the highest posting velocity in the portfolio to find the hooks that stick.

77 posts 12 followers Highest posting velocity

What I do

Everything between a blank grid and a booked DM.

I don’t take on “just posting”. The identity, the content and the funnel have to agree with each other, or none of it converts.

Brand Identity & Positioning

Name, tone of voice, colour system, logo direction and bio copy — the things that decide whether a profile reads as premium or as a side hustle.

Page Setup & Grid Design

Profile architecture, highlight covers, templated post design — a grid system anyone can keep posting into without it falling apart in month three.

Content & Reels Production

Hooks, scripting, shoot direction, editing and captions. The formats that earned 75.1K and 34.3K didn’t happen by accident.

Organic Growth & Community

Posting cadence, engagement systems, hashtag and search strategy — growth that comes from the content, not from buying it.

Lead Capture

WhatsApp and DM funnels, bio link structure, and an enquiry flow that turns a saved reel into an actual conversation.

Ongoing Management

Monthly content calendars, reporting on what actually moved, and the iteration loop that compounds month over month.

The numbers

Receipts, not adjectives.

Every figure below is pulled straight from the live accounts.

brands built from scratch

75.1K

views on a single reel

53.4K

monthly views on a managed page

34.3K

on a dental reel in a hyper-local niche

333+

posts published across all pages

How it runs

Four steps. No mystery.

Understand

Brand, audience, offer. What the business actually sells and who is actually buying it.

Design

Identity, grid, templates. A visual system that scales past the first ten posts.

Create

Content, reels, copy. Hooks written for the feed the audience is really scrolling.

Grow

Post, measure, refine. Keep what earns attention, cut what doesn’t, repeat.

Khushi seated on a bench under bougainvillea at The Dhan Mill

About

Hi, I’m Khushi

Vaishnavi on my documents, Khushi to everyone who works with me. I’m a social media marketing and branding specialist based in Lucknow, and I build Instagram presences end to end — the identity, the grid, the reels, the captions, the posting rhythm and the enquiry funnel underneath.

I’ve taken pages from a completely empty profile to tens of thousands of monthly views, across property rentals, healthcare, luxury retail, events, women’s community and education. Different audiences, same method: work out what the business actually sells, design a system that can carry it, then keep shipping until the numbers move.

If your page looks fine but isn’t bringing anyone in, that’s usually a strategy problem wearing a design costume. That’s the part I fix.

— Khushi

@____khusshhii_

Kind words

What working together feels like.

Our page went from something we posted to out of guilt to something people actually message us from.

Clinic Owner, Lucknow · illustrative placeholder

She didn’t just hand over designs. She handed over a system we could keep running ourselves.

Founder, Property Rentals · illustrative placeholder

The first month we saw more enquiries from Instagram than from everything else combined.

Director, Events Company · illustrative placeholder

Contact

Let’s build your brand.

Tell me what you sell and who you want walking through the door. I’ll tell you honestly whether Instagram is the right lever for it.

Message on WhatsApp DM on Instagram Email

replies are usually same-day ✨

I build brandspeople actuallystop scrolling for.